--- title: Hassard Fay Insights | Ian Mason description: Insights and new thinking on analytics, AI/ML, and visualization—from Hassard Fay --- [Skip to content](https://hassardfay.com/insights/author/ian-mason#main-content) [![](https://hassardfay.com/hs-fs/hubfs/HF%20logo%20transparent%20bkgrd.png?width=386&height=92&name=HF%20logo%20transparent%20bkgrd.png)](https://43732727.hs-sites.com/home) - [Home](https://hassardfay.com) - [Insights](https://hassardfay.com/insights) - [Home](https://hassardfay.com) - [Insights](https://hassardfay.com/insights) # Insights ## Posts by Ian Mason: [![](https://hassardfay.com/hs-fs/hubfs/2023-10-23%2007.26.14%20huggingface.co%2004374d47b3c8.png?width=760&name=2023-10-23%2007.26.14%20huggingface.co%2004374d47b3c8.png)](https://hassardfay.com/insights/llms-and-b2b-customer-questions) ## [LLMs and complicated B2B customer questions](https://hassardfay.com/insights/llms-and-b2b-customer-questions) Many LLM-based products for the B2C market today focus on answering relatively simple customer questions on the basis of a single source of information (like a FAQ document, or the LLM's training... [Read More](https://hassardfay.com/insights/llms-and-b2b-customer-questions) [![Screenshot of Cohere: sentence embedding and similarities](https://hassardfay.com/hs-fs/hubfs/Cohere%20-%20embeddings.png?width=760&name=Cohere%20-%20embeddings.png)](https://hassardfay.com/insights/embedding-language-in-numbers-how-llms-represent-meaning) ## [Embedding language in numbers: how LLMs represent meaning](https://hassardfay.com/insights/embedding-language-in-numbers-how-llms-represent-meaning) One of the most powerful and fundamental transformations at the heart of how LLMs operate is the turning of words and sentences into numbers — numbers that are not arbitrary (like an index) but... [Read More](https://hassardfay.com/insights/embedding-language-in-numbers-how-llms-represent-meaning) [![](https://hassardfay.com/hs-fs/hubfs/B17125_01_07.png?width=760&name=B17125_01_07.png)](https://hassardfay.com/insights/data-to-value-paths) ## [Data-to-value paths](https://hassardfay.com/insights/data-to-value-paths) I came across a terrific visual in [Andrea De Mauro](https://www.linkedin.com/in/ACoAAAApUtIB5K5cZcFCysyLMlJcZfgs1FpS6rE)'s book Data Analytics Made Easy (Packt Publishing) which depicts the three principal ways by which analytics typically create tangible change for... [Read More](https://hassardfay.com/insights/data-to-value-paths) [![](https://hassardfay.com/hs-fs/hubfs/2023-08-25%20Salesforce%20data%20mgmt.jpg?width=760&name=2023-08-25%20Salesforce%20data%20mgmt.jpg)](https://hassardfay.com/insights/salesforces-evolving-data-ecosystem) ## [Salesforce's evolving data ecosystem](https://hassardfay.com/insights/salesforces-evolving-data-ecosystem) Salesforce has been evolving its data management and analytics ecosystem at a blistering pace recently, so we thought it would be useful to provide a visual guide to their three main offerings... [Read More](https://hassardfay.com/insights/salesforces-evolving-data-ecosystem) [![](https://hassardfay.com/hs-fs/hubfs/Screenshot%20(1150).png?width=760&name=Screenshot%20(1150).png)](https://hassardfay.com/insights/visualizing-code) ## [Visualizing code](https://hassardfay.com/insights/visualizing-code) Data visualization has been put to innumerable uses, but depicting how code works is an area less often explored. We coded the animation below in Java, using the Processing IDE and rendering its... [Read More](https://hassardfay.com/insights/visualizing-code) [![](https://hassardfay.com/hs-fs/hubfs/2022-03-27_Salients_of_Data_Revolution.jpg?width=760&name=2022-03-27_Salients_of_Data_Revolution.jpg)](https://hassardfay.com/insights/salients-in-the-data-revolution) ## [Salients in the data revolution](https://hassardfay.com/insights/salients-in-the-data-revolution) Sometimes the most important revolutions are the quietest. While the value of "data" has certainly been trumpeted from the rooftops over the past twenty years, a more recent series of... [Read More](https://hassardfay.com/insights/salients-in-the-data-revolution) Prev [1](https://hassardfay.com/insights) [2](https://hassardfay.com/insights/author/ian-mason/page/2) [Next](https://hassardfay.com/insights/author/ian-mason/page/2) --- ### Contact Email [imason@hassardfay.com](mailto:imason@hassardfay.com)         © 2023 All rights reserved.